So, you’d like your brand to connect with your audience in an authentic and lasting manner, and you’d like to use social media to meet this goal. What you need to do is to come up with a concrete social media campaign. Whether you want to do on your own or with the help of a social media agency New York , is completely up to you. While you regularly post company updates and blog content across various social media platforms, you aren’t certain how you can develop the campaign. Here are the steps you need to follow: 1. Identify the target audience Firstly, you need to know who your audience and the things they find important. Most businesses error by putting together a social media campaign whose focus is purely on the benefits associated with their services and products without considering the needs and challenges of their audience. This can lead to wasted budget, time and other resources. Instead, you should take time to know more about your audience and the things th